Construction Technology Expertise
Built on Industry Experience, Strategic Advisory, and Digital Transformation Leadership
Strategic advisory for organisations and leadership teams navigating digital transformation, digital adoption, and evolving project and enterprise environments across the built environment sector.
Salpie Kechichian
Founder and Principal Advisor
Construction Technology and Strategic Advisory Executive
Salpie has more than 20 years of experience across construction technology, digital construction, VDC, workforce intelligence, product strategy, and technology-driven initiatives throughout the GCC and North Africa.
Her extensive experience supports developers, owners, PMCs, Tier-1 contractors, and construction technology organisations across infrastructure, industrial, and mixed-use developments.
Specialised Industry Experience
Technology, digital construction, BIM, VDC, and workforce intelligence exposure across USD 8–10B+ combined project portfolios, 15+ major GCC projects, and 5+ enterprise clients across 5 markets
Led the development and market launch of a lean construction management technology platform
Led the development and implementation of an integrated 3D project controls platform connecting BIM, planning, budgeting, material quantities, progress tracking, and payment certification
Piloted an AI-driven construction intelligence platform for automated progress verification, site analytics, dashboarding, and digital inspection workflows
Built and led multidisciplinary digital construction and technology teams across multiple regions and projects
Contributed to SAR 40M+ in enterprise pipeline development through strategic opportunity shaping and technical-commercial positioning
Advised leadership teams and project stakeholders on workforce intelligence initiatives across 10+ project sites involving more than 20,000 workers
Major Project / Developments Experience
Saudi Arabia
United Arab Emirates
Qatar
Oman
Major Project / Developments Experience
Through this practical industry exposure, SCALE understands that successful transformation is not defined by technology alone, but by how effectively operational systems, project workflows, teams, leadership priorities, and digital environments are aligned to support long-term organisational performance.
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